Privacy Policy

STUDIO 77 PRIVACY POLICY

Last updated: 25 August 2026

Studio 77 is the trading name of Malloy Media Limited.

Studio 77 respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, where we obtain it, why we use it, who we may share it with, how long we keep it and the rights you have in relation to your personal information.

It applies to people who interact with Studio 77 as clients, prospective clients, professional contacts, suppliers, freelancers, website visitors and other business contacts.

It also explains how we use professional contact information when identifying organisations that may have a genuine reason to speak with Studio 77.

1. WHO WE ARE

Studio 77 is the trading name of Malloy Media Limited.

Malloy Media Limited provides professional video production and photography services through Studio 77 to schools, Multi-Academy Trusts, businesses and other organisations.

For the purposes of UK data protection law, Malloy Media Limited is the data controller responsible for deciding how and why personal information covered by this Privacy Policy is used.

You can contact us about privacy or personal information at:

Malloy Media Limited trading as Studio 77

77 Common Road

Wombourne

Wolverhampton

WV5 0HH

Email: info@studio-77.co.uk

Website: https://studio77.co.uk/

2. INFORMATION WE MAY COLLECT

Depending on your relationship with Studio 77, we may process information including:

your name;
job title and professional role;
organisation, school or Trust;
professional email address;
telephone number;
postal or business address;
information you provide through our website;
enquiries and correspondence;
meeting and project information;
quotations, proposals and contracts;
project requirements and briefs;
communication preferences;
records of previous Studio 77 relationships or projects;
information relating to enquiries and commercial opportunities;
records of emails, calls, meetings and other business communications;
information required to manage invoices and payments;
professional information available through public sources;
records of whether you have asked us not to contact you;
photographs, video, audio and other production material where relevant to work commissioned from Studio 77.

We aim to collect only information that is relevant to the purpose for which we need it.

3. WHERE WE OBTAIN INFORMATION

We may receive information directly from you when you:

contact Studio 77;
complete a website form;
request information;
ask for a quotation or proposal;
become a client;
communicate with us by email, telephone, social media or another channel;
attend a meeting;
participate in a Studio 77 production;
provide information as part of a project.

We may also receive or identify professional information from other legitimate sources.

These may include:

your organisation’s website;
school or Multi-Academy Trust websites;
official public registers and directories;
government and public-sector information;
professional networking platforms such as LinkedIn;
publicly available professional profiles;
professional directories;
previous business correspondence;
referrals and introductions;
networking relationships;
clients and other organisations where there is an appropriate reason for information to be shared;
publicly available information relating to an organisation’s activities.

Where information has been obtained publicly, we do not treat the fact that it is publicly available as consent to receive marketing.

We assess how that information may appropriately be used separately.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

respond to enquiries;
communicate with clients and prospective clients;
prepare quotations and proposals;
enter into and manage contracts;
plan and deliver video and photography projects;
manage project communication;
provide completed work;
provide customer support;
manage invoices and payments;
work with suppliers, freelancers and production partners;
maintain records of previous projects and relationships;
manage our business and administration;
maintain our CRM and relationship records;
identify relevant organisations and professional contacts;
research potential commercial opportunities;
carry out relevant business-to-business prospecting;
communicate about Studio 77 services where appropriate;
maintain marketing preferences;
record objections and Do Not Contact requests;
protect our legal rights;
meet legal, regulatory, insurance and accounting requirements;
improve our services and business processes.

We do not use personal information simply because we have access to it.

There must be an appropriate purpose and lawful basis.

5. OUR LAWFUL BASES

UK data protection law requires us to have a lawful basis for processing personal information.

The basis we use depends on why the information is being processed.

CONTRACT

We may process information when it is necessary to:

take steps at your request before entering into a contract;
provide a quotation or proposal;
enter into a contract;
deliver an agreed project;
administer an existing client relationship.

LEGITIMATE INTERESTS

We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Our legitimate interests may include:

developing Studio 77’s business;
identifying organisations that may have a genuine requirement for our services;
relevant and proportionate B2B prospecting;
managing existing and previous business relationships;
maintaining appropriate business records;
improving our services;
protecting Studio 77’s business and legal interests;
preventing unwanted contact by maintaining suppression records.

Where we rely on legitimate interests, we consider the purpose of the processing, whether using the information is necessary and the potential impact on the individual.

CONSENT

We may rely on consent where this is the appropriate lawful basis.

For example, this may apply to particular forms of marketing or another activity where we have specifically asked for your permission.

Where processing relies on consent, you can withdraw that consent.

LEGAL OBLIGATION

We may process information where necessary to comply with legal or regulatory requirements.

6. BUSINESS-TO-BUSINESS PROSPECTING

Studio 77 works with organisations across education and the commercial sector.

As part of developing our business, we may research organisations where there appears to be a genuine and relevant reason Studio 77 could potentially help.

This may include identifying:

an organisation;
a relevant professional decision-maker;
their professional role;
publicly available professional contact information;
relevant organisational activity;
a potential communication, photography or video requirement.

Our research may use organisation websites, professional directories, official public information, professional networking platforms and other appropriate business sources.

We may store relevant information within our internal prospecting systems and CRM.

We may contact an individual in their professional capacity where we believe the communication is relevant and proportionate and where we have an appropriate lawful basis.

We do not assume that someone wants to hear from us simply because their professional information is publicly available.

We do not treat publicly available information as marketing consent.

We also do not intentionally use guessed or manufactured email addresses as verified professional contact information.

Where we contact someone using information obtained from another source, we aim to make Studio 77’s identity and the reason for the communication clear and provide access to this Privacy Policy.

7. S77 RADAR AND RESEARCH SYSTEMS

Studio 77 uses internal research processes, including S77 Radar and S77 Schools Radar, to identify and assess potential organisations and opportunities.

These systems may process professional information such as:

organisation;
website;
professional name;
role;
publicly verified professional contact information;
relevant organisational activity;
publicly available business information;
evidence supporting a possible commercial opportunity;
communication history;
relationship information;
contact-route information.

These systems are intended to help Studio 77 decide whether there is a genuine reason to approach an organisation and how any communication should appropriately take place.

Being identified by a research system does not mean someone will automatically receive an email or marketing communication.

Studio 77 retains human oversight of commercial outreach decisions.

8. CRM AND RELATIONSHIP INFORMATION

Studio 77 may use customer relationship management systems to maintain information about:

clients;
previous clients;
enquiries;
prospects;
professional contacts;
organisations;
communications;
opportunities;
projects;
meetings;
next actions;
contact preferences;
objections and suppression records.

This helps us avoid treating existing relationships as cold contacts, maintain continuity between conversations and manage our business.

9. LINKEDIN AND PROFESSIONAL NETWORKING INFORMATION

We may use LinkedIn and similar professional platforms to understand professional relationships and identify appropriate business contacts.

For example, this may help us establish:

whether we are already connected to somebody;
their publicly stated professional role;
their organisation;
whether a warm introduction or existing relationship may exist.

A social-media connection does not automatically mean that we consider somebody to have consented to marketing.

10. DIRECT MARKETING AND SALES COMMUNICATION

Studio 77 may communicate with:

existing clients;
previous clients;
people who have made enquiries;
professional contacts;
people who have requested information;
people who have agreed to receive marketing;
relevant business contacts where another lawful route for the communication applies.

The method and lawful basis depend on the circumstances and the type of recipient.

Permission-based marketing and individually targeted B2B sales communication are not treated as the same thing.

Where consent is required, we will seek it.

Where another lawful route applies, we will assess the communication accordingly.

We will not claim that someone has given consent where we do not have evidence of that consent.

11. YOUR RIGHT TO OBJECT TO DIRECT MARKETING

You can ask Studio 77 to stop using your personal information for direct marketing at any time.

You do not need to give us a reason.

You can:

reply to an email and ask us not to contact you;
use an unsubscribe facility where one is provided;
contact us at info@studio-77.co.uk.

Once we receive an objection to direct marketing, we will stop using your information for that purpose.

We may retain limited information on a suppression or Do Not Contact record so that we can make sure your request continues to be respected.

12. SCHOOLS, TRUSTS AND EDUCATION PROJECTS

Studio 77 works extensively with schools, Multi-Academy Trusts and other education organisations.

During these projects we may process information relating to:

school and Trust employees;
professional contacts;
project stakeholders;
pupils and other individuals appearing in commissioned photography or video.

The responsibilities of Studio 77 and the commissioning organisation can vary depending on the project and the nature of the information involved.

Where a school or Trust determines why pupil information or imagery is being processed and commissions Studio 77 to carry out that work on its behalf, specific contractual and data-processing arrangements may apply in addition to this Privacy Policy.

We work with commissioning organisations to understand relevant permissions, safeguarding requirements and restrictions before and during production.

13. PHOTOGRAPHY, VIDEO AND AUDIO

Studio 77’s work naturally involves creating and processing:

photographs;
video footage;
audio recordings;
interviews;
project files;
edited content.

These materials may contain personal information where individuals are identifiable.

How this information is used depends on the commissioned project, contractual arrangements, permissions and intended use.

We do not automatically assume that commissioned footage can be used for unrelated purposes.

Portfolio or promotional use by Studio 77 may be subject to separate agreement or permission where appropriate.

14. AI AND PRODUCTION TECHNOLOGY

Studio 77 may use digital and AI-assisted tools as part of research, administration, planning, editing and production workflows.

Where personal information is involved, we consider the purpose of the processing and the nature of the information before using such tools.

We do not use AI-generated assumptions about an individual’s personality, fears, private motivations or psychological characteristics as verified facts for commercial prospecting.

Where AI or other production technology is used in connection with identifiable pupil imagery or other sensitive production material, additional project-specific safeguards and contractual requirements may apply.

15. SHARING INFORMATION

We do not sell personal information.

Where necessary, information may be shared with organisations or people that help Studio 77 operate or deliver services.

These may include:

website and hosting providers;
email and communications providers;
CRM providers;
cloud-storage and file-transfer providers;
accounting and payment providers;
IT providers;
professional advisers;
insurers;
freelancers and production partners;
editing and production technology providers;
other service providers acting on our behalf.

We aim to share only the information necessary for the relevant purpose.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.

16. INTERNATIONAL DATA TRANSFERS

Some technology and service providers used by Studio 77 may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate lawful transfer mechanism or safeguard applies where required.

You can contact us if you would like further information about international transfers relevant to your information.

17. HOW WE PROTECT INFORMATION

Studio 77 takes reasonable technical and organisational measures to protect personal information against:

unauthorised access;
loss;
misuse;
inappropriate disclosure;
alteration or destruction.

The measures used depend on the nature of the information and the processing involved.

Access to information is limited where appropriate to people who require it for legitimate business or production purposes.

18. HOW LONG WE KEEP INFORMATION

We do not keep personal information indefinitely simply because it may be useful one day.

Retention depends on factors including:

why the information was collected;
whether a client or business relationship remains active;
contractual requirements;
legal and accounting obligations;
insurance requirements;
whether the information remains accurate and relevant;
whether there is a continuing legitimate business need;
whether an objection or suppression record needs to be retained.

Different types of information may therefore have different retention periods.

Where somebody asks not to receive further marketing, we may retain the minimum information necessary to ensure that request continues to be respected.

Project-specific retention arrangements may also be agreed with clients.

19. COOKIES AND WEBSITE INFORMATION

Our website may use cookies and similar technologies.

Where appropriate, information about the cookies and tracking technologies used on the Studio 77 website should be provided through the website’s cookie controls or Cookie Policy.

You can manage available cookie choices through the controls provided on the website.

20. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, you may have rights including:

the right to be informed about how your information is used;
the right to request access to personal information we hold about you;
the right to ask us to correct inaccurate information;
the right to request deletion in certain circumstances;
the right to ask us to restrict processing in certain circumstances;
the right to object to certain processing;
the right to data portability where applicable;
the right to withdraw consent where we rely on consent.

Some rights depend on the lawful basis and circumstances of the processing and do not apply in every situation.

To exercise a right, contact:

info@studio-77.co.uk

We may need to verify your identity before responding to certain requests.

21. AUTOMATED DECISION-MAKING

Studio 77 may use technology to assist research, organisation, prioritisation and analysis.

We do not currently intend to make solely automated decisions about individuals that produce legal or similarly significant effects without appropriate safeguards and a lawful basis.

Commercial research and outreach decisions remain subject to human judgement.

22. COMPLAINTS

If you have concerns about how Studio 77 has used your personal information, please contact us first so we can investigate.

You also have the right to raise a complaint with the Information Commissioner’s Office, the UK’s data protection regulator.

23. CHANGES TO THIS POLICY

We may update this Privacy Policy when our services, technology, business processes or legal obligations change.

The latest version will be published on the Studio 77 website and the date at the top of the policy will be updated.

Where a change materially affects how we use existing personal information, we will consider whether further notification is appropriate.

24. CONTACT STUDIO 77

For questions about this Privacy Policy or how Studio 77 uses personal information, contact: